Absence is Louder Than Words: Boston Mayor’s AMA

An apology for the lull in posts. I recently started as a social media specialist at the digital marketing agency Overdrive Interactive, and my efforts lately have been focused on their own blog.

With that in mind, I’d like to share a recent post I created for them that heavily focuses on the Millennial audience. If you’re unfamiliar, Reddit’s AMA  (short for “ask me anything”) is a popular place for public figures to reach a younger audience through an open and candid online question and answer session. But things don’t always go as planned, as was the case with Boston Mayor Marty Walsh’s AMA the other week.

 

Read more on Overdrive’s blog.


Posted in Millennial Morph

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Millennial Morph

Welcome to the brave new world of Millennial marketing. How do you engage with this drastically different generation? I'll tell you. How do I know? I'm a Millennial.