I love acquiring new clothes, but I absolutely hate the process of shopping. So it’s only natural that I’ve joined many other Millennials forgoing the mall in exchange for online stores.
Sure, it’s convenient to purchase clothes without leaving home. But there’s another appeal as well. Shopping sites that have really taken off generally offer styles that are outside the norm. Majority of the country has access to mainstream stores like The Gap or American Eagle. But for those who seek a more unique style, online is the way access clothes that will set them apart.
There are two sites in particular that I’ll focus on: Modcloth and Ruche. Both cater to the same type of Millennial girl: quirky, intelligent, and appreciative of anything that is cute, vintage or twee. While the clothes are similar, it’s their marketing efforts that really distinguish them.
