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Carolyn Berk
www.carolynberk.com | Carolyn.berk@gmail.com
Summary of Qualifications
- Creative content marketer with 8+ years of experience, including a Journalism background, extensive proofreading, and optimizing content for omnichannel campaigns
- Seasoned storyteller proficient in crafting content for blogs, social media, case studies, and newsletters, and creating associated graphic design and media
- Proven success measuring and reporting on effectiveness of marketing strategy to inform data-driven decisions
- Deep commitment to accuracy, fact-checking, and citing reliable sources
Skills
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premier) | Asana | Audacity | Canva | Final Cut Pro | Google Workspace (Analytics, Docs, Drive, Forms, Gmail, Sheets, Slides) | GoTo Webinar | Hootsuite | Hubspot | Microsoft Office Suite (Excel, Outlook, Power Point, Teams, Word) | Pro Tools | Slack | SurveyMonkey | Trello | Wistia | WordPress | Zoom
Experience
Content Marketer and Creator | Freelance
Sep 2019-present
- Provide content creation and strategy to increase traffic, sales, and reengagement
- Collaborate with dispensary management for improved email and social media promotion
- Research, write, and edit blog posts, product descriptions, and associated graphics
- Clients include Lantern, Seagrass Salem, and Misty Mountain Shop
Content Marketing Specialist | Rave Mobile Safety, Framingham, MA
Aug 2018-May 2021
- Created and edited content, including case studies, whitepapers, and webinars
- Optimized lead generation by improving inbound marketing funnel, SEO and website UX
- Scheduled and managed email campaign calendar and A/B testing to improve open rates
- Conducted extensive surveys and analysis of data for annual reports
Content Marketing Associate | Placester, Boston, MA
Oct 2017-March 2018
Nanigans | Boston, MA
July 2015-Sep 2017
- Wrote and edited videos, eBooks, newsletters, and other marketing collateral
- Revamped, measured, and managed social media accounts and community moderation
- Created and curated content for social media posts and daily newsletters
Social Media Specialist | Overdrive Interactive – Boston, MA
April 2014-June 2015
- Created marketing content for social media channels, eBooks and blog posts
- Assisted with developing social media initiatives to drive clients’ business objectives
Newswriter | New England Cable News – Newton, MA
Oct 2012-April 2014
- Wrote breaking local, national and international news
- Researched, updated and edited stories for future newscasts
Production Intern and Promotions Assistant | CBS Radio Inc., Boston, MA
2009-Oct 2014
- Wrote and scheduled promotional announcements for broadcast and social media platforms
Education
Boston University College of Communication, B.S. in Broadcast Journalism
Startup Institute, Certification in Digital Marketing
