I have been working with video since my time as a Broadcast Journalism undergrad. In addition to scripting, storyboarding, filming, adding overlay graphics, voiceover work, and managing digital publication, I have extensive experiencing video editing with programs such as Adobe Premier, Canva, Final Cut Pro, and others.
Coast Bundle Instagram Reel
Made for Instagram Reels, this short clip was used to promote a special deal at the dispensary Misty Mountain Shop. Although this content was unique to that store, I strived to maintain cohesion with Coast’s brand style, voice, and vibe.
Curing Staffing Shortages in Healthcare
While at Rave Mobile Safety, I spearheaded the production of this video aimed at healthcare administrators. By highlighting just one of the many ways Rave’s technology can assist in an emergency, this video and accompanying campaign generated leads by speaking to the many different needs of key decision makers.
Why You Should Sign Up for The Smart911 App
Made in collaboration with a contracted video producer, this short video promotes the importance of using the Smart911 app from Rave Mobile Safety. It currently has over 13,000 views on YouTube and is frequently used by government safety officials to encourage community enrollment.
The Playbook: “Advertising With Lookalike Audiences”
While at Nanigans, I spearheaded video marketing projects, including this explanatory video sharing the ins and outs of using Lookalike Audience to target advertising campaigns.
