UPDATE: The Don’t of Social Media and Social Activism

Last week, I wrote about bad tactics when generating social activism through social media. Well, it looks like Millennials aren’t the only ones against these “retweet to help” techniques.

Tweeting under the handle @KelloggsUK the cereal company posted ‘1 RT = 1 breakfast for a vulnerable child’ on Saturday as part of its Give a Child a Breakfast campaign.

This enraged some followers with many pointing out that it seemed to suggest the company would only be donating breakfasts to vulnerable children if the initiative received sufficient publicity.

– “Kellogg’s Twitter blunder: Cereal giant promises vulnerable children breakfast in return for retweets” Metro

The tweet has since been deleted, and Kellogg’s has apologized.

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