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Examples of my most recent work are organized by industry subject matter below. My broadcast and marketing agency experience means that I’ve written for a variety of audiences, industries, and objectives beyond what is featured here. Further writing samples are available upon request. 

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Safety & Emergency Preparedness

[Guide] Proven Practices for Tackling Workplace Challenges in a Post-Coronavirus World

Along with the severe public health crisis brought on by the coronavirus pandemic, corporate leaders across the country must also tackle enormous business and communication challenges. This guide from Rave Mobile Safety shares best practices and real-world examples of how some businesses are both succeeding and struggling in a post-coronavirus world.

[eBook] School Safety Solutions Evaluation Kit

Now more than ever, schools need a comprehensive plan for safety. In this piece written for Rave Mobile Safety, I help educators understand what they need to quickly react to emergencies and keep students safe. Through informative comparison charts and a list of important questions to ask, educators can pinpoint their own safety blindspots. The evaluation kit provides guidance while organically illustrating the value of Rave’s products.

[Whitepaper] 5 Strategies for Increased Mental Health Awareness

Each year, the United States spends $30 billion inappropriately shuffling people with mental illness to emergency rooms or prison. In this whitepaper for Rave Mobile Safety, I explain how local government, first responders, 9-1-1, and law enforcement can help reduce the negative impact of mental health in their community by leveraging technology like the solutions offered by Rave.

[Case Study] Rave Assists Seaboard Foods During COVID-19 Outbreak & Beyond

In this client success story for Rave Mobile Safety, I break down how a simple piece of technology made all the difference when it came to protecting over 5,000 employees in the beginning of the coronavirus pandemic.

Cannabis & Wellness

[Instagram Post] Terpenes Carousel

I created these graphics to coincide with a blog post for Seagrass Salem providing an overview of major terpenes. These were designed to work as blog graphics and also be used for social and email promotion.

[Instagram Post] Products for Dry January

Posted on Misty Mountain Shop’s Instagram, this promoted products that could assist with Dry January, reaching out to audiences who may not have otherwise considered cannabis.

[Blog] 5 Ways to Elevate Your Summer

From the Seagrass Salem blog, this post shares how various cannabis products can be incorporated into popular summer activities. It includes multiple pushes to the dispensary’s digital menu to encourage browsing and purchases.

[Product Pages] Product Descriptions from Misty Mountain’s Menu

I established and built out a full catalog of product descriptions for Misty Mountain Shop‘s menu. These samples show how I replicated the experience of interacting with a budtender through informative copy while conveying important details such as dosage, effects, and ideal pairings.

[Blog] 5 Gift Ideas for Bud-Loving Pals

Written for the cannabis delivery company Lantern, this blog post highlights gift ideas that can appeal to both weed newbies and experienced consumers.

[Blog] “I’m too high.” Here’s how to Come Down

This Lantern post was intended to be shared as a follow-up email after a purchase. In addition to offering helpful tips, it reengages customers with personable help, thus increasing the likelihood of return customers.

[Blog] The Wide, Wonderful World of Marijuana Concentrates

From Lantern‘s blog, this post educates and introduces potential customers to the many marijuana concentrates they can purchase through the site.

[Blog] Terpenes: Why You Love Your Favorite Buds

A Lantern blog post simplifying the science behind terpenes and how they provide aroma and taste, in addition to exploring some of their potential medical benefits.

[Product Pages] Product Descriptions from Lantern’s Cannabis Strain Guide

Using snappy and snackable language, I helped build out Lantern’s ever-growing catalogue of cannabis strains. The product descriptions for Purple Haze, Bullfighter, and Flo provide a good sample of the quick, fun, and pun-filled content I contributed.

[Blog] ELEVATE Spotlights Sexual Harassment in the Cannabis Industry

This blog post recaps ELEVATE New England‘s event educating cannabis industry professionals about the impact of the #MeToo movement and how business owners can build a safe and accepting workplace for their employees.

Digital Marketing Education

[Blog] How to Harness the Power of Positive Real Estate Reviews

Real estate agents can infuse their digital marketing with social proof taken from rave customer reviews and ratings. Learn more in this post written for Placester’s learning center.

[Report] Global Facebook Advertising Benchmark Report: Q2 2016

This report explores key digital advertising trends and highlights how growth marketers are investing their ad spend across multiple industries. I analyzed data from Nanigans customers to highlight these findings and strategies for growing the revenue impact of campaigns.

[Blog] 6 Instagram Ad Creative Best Practices For Digital Marketers

When an increasing number of digital marketers began exploring the digital advertising power of Instagram, I wrote this post on the Nanigans blog to guidance and best practices for their Instagram campaigns.

[Slide Deck] How to Scale Lead Generation with Facebook, Instagram and Twitter Ads

Marketers managing large-scale lead generation campaigns can attract more of the right customers by advertising on Facebook, Instagram, and Twitter. This SlideShare explains how to use each of the three platforms as a powerful tool set for not only generating more leads, but for finding the best leads.

[Blog] 3 Marketing Lessons from Mad Men

This post, written for Overdrive Interactive’s blog, outlines marketing lessons from the AMC TV show Mad Men.

[Blog] Absence is Louder Than Words: Boston Mayor’s AMA

A post written for Overdrive Interactive’s blog on the importance of continual online audience engagement.